Live Target Lures


Live Target Lures are the most lifelike lures on the market today.

LIVE TARGET lures host a variety of internal weight and rattle components to give the baits their tantalizing fish calling sound and vibration. Internal components include a mix of lead, steel, brass, and glass depending on the model.

Many LIVE TARGET lures feature a weight transfer system. The internal weight rolls to the rear of the bait to enhance casting distance. When the lure is retrieved the weight rolls to the keel position giving the lure its preferred action and vibration.

LIVE TARGET lures are manufactured using the very best raw materials, equipment and processes in today’s industry. Every variable in the production process is carefully considered; from engineering to sonic welding to the multi-layered hand painted finishes, LIVE TARGET has earned its premium reputation.